When gay couples are ready to get married, Target is happy to help them celebrate.
The Minneapolis-based discount chain is running an ad featuring two grooms as an invitation to other gay and lesbian couples to set up their wedding registries at Target.
"Be yourself, together," the text of the ad reads. "Build a Target Wedding Gift Registry as unique as the two of you."
Does this mean Target Corp. is ready to make a commitment, too? Is Minnesota's most prominent corporation taking a public stand supporting gay marriage -- and opposing the Minnesota marriage amendment, which is coming to a vote in November?
Nope. Target spokeswoman Molly Snyder confirmed Friday, July 27, that Target hasn't changed its neutral stance on the amendment, which would add existing state law to the Minnesota constitution stating that marriage is legal only between one man and one woman.
"We recognize that there is a broad range of strongly held views on the MN Marriage amendment," Synder said in a statement. "Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November."
Target's two-grooms ad drew a lot of online chatter this week, though it was originally unveiled in April. Snyder wouldn't say precisely where it was running, except that it was "appearing outside of Target's owned channels."
Snyder said in a statement, "The Target Wedding Registry advertising campaign is designed to
reach all guests and represent the diversity of communities we serve. At the heart of our company are core values which include Target's long-standing commitment to create an environment where all of our team members and guests feel welcome, valued and respected. We believe our current marketing is consistent with this value."
Target operates in 49 states, and gay marriage is legal in five of them: New York, Iowa, Massachusetts, Connecticut, New Hampshire, as well as Washington, D.C. Next year Target will also open scores of stores in Canada, where gay marriage is legal nationwide.
Contributing to the chatter Friday was news of a $2.5 million contribution to Washington state gay-marriage forces from Jeff Bezos, the founder of Amazon, which is a major rival of Target.
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