Vimeo today announced its reach to Hispanics by incorporating a Spanish translation of the company website.
Vimeo CEO Kerry Trainor said Spanish was a natural expansion for the company because the U.S. Hispanic population is booming. Expect German and French languages to be next in line for the company.
"Vimeo is a global community, so we wanted to start providing local language support," Trainor told HispanicBusiness.com. "Specifically, we chose Spanish because it's the second most spoken language on Vimeo, making up approximately one-tenth of our users base."
The Spanish-language users come primarily from countries such as the U.S., Spain, Mexico, Argentina, Chile and Colombia.
The site attracts more than 70 million unique visitors per month and has almost 12 million registered users, according to Trainor.
Founded by Jake Lodwick and Zach Klein in November 2004, Vimeo was created by Lodwick and is a play on the words "video" and "me," as a reference to the site's dedication to user-made video. Lodwick and Klein left the company in 2007 and 2008, respectively.
Vimeo users can change the language preference by clicking a link at the bottom right of any page. Local-language support on Vimeo provides translation of all the navigational elements of the site. The Spanish translation is delivered by default to browsers where the language is set to Spanish.
According to a press release, Vimeo also has begun accepting payments in euros. Acceptance of Asian and other European currencies is in development and will be announced soon.
For more information, visit https://vimeo.com/46248871.
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