HispanicBusiness

Today BitTorrent, Fame House, and DJ Shadow are launching a BitTorrent Bundle that has the potential to monetize the entire torrent ecosystem. Not only does the Bundle contain exclusive content and tracks from DJ Shadow'sHidden Transmissions From The MPC Era (1992-1996); this is also the first BitTorrent Bundle to feature a free software offer from one of BitTorrent's advertising partners. Every time a user chooses to accept the software offer, the artist will get a share of the revenue earned.

DJ Shadow and his digital marketing team Fame House partnered with BitTorrent on this project to bring the musician's work to the 150 million monthly active users ofBitTorrentanduTorrent. The BitTorrent Bundle they created contains exclusive content from and inspired by DJ Shadow'sHidden Transmissions; a celebration of the vintage years which made DJ Shadow world-famous. While the content from Shadow is a nod to the past, the business model behind it is a glimpse into a new future for the content industries: a potentially sustainable way for all artists to monetize BitTorrent.

Inside the Bundle, users will be presented an opportunity to download a relevant free piece of software from one of BitTorrent's advertising partners, such as a media player. Every time a user downloads this free software, BitTorrent is paid by the advertising partner, and will pass on a portion of that revenue directly to DJ Shadow. The hope is that this experiment will pave the way for a new sustainable digital revenue stream for content producers, allowing them to monetize the BitTorrent ecosystem in ways that make sense for them and their fans.

The DJ Shadow Bundle is the first of a number of new content experiments the company be testing in-client, on its websites and other media properties in the next few months. For more information about these partnerships and the DJ Shadow BitTorrent Bundle go to www.bittorrent.com.