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The El Paso Convention and Visitors Bureau and Mexico-based advertising agency Atmosfera Productions have developed several seasonal versions of the "El Paso Es Tuyo" television spot, print ads and radio jingles aimed at encouraging travel to El Paso for Black Friday, Holy Week, the summer and the back-to-school season.
"El Paso es Tuyo" print ads may be seen in El Heraldo de Chihuahua, El Diario de Chihuahua, Waw and Enfiestate. Radio jingles may be heard on Imagen-FM (90.5), EXA-FM (98.3) and KIWI-FM (El Lobo, 102.9) Television spots can be seen on Cablemas channels and on the El Paso CVB's Spanish-language website at visitaelpaso.com
