The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population in the U.S. This is why Portada (www.portada-online.com) a leading source on Latin marketing and media, is organizing the Hispanic Mobile Marketing Forum in New York City's Scholastic Auditorium on Sept. 19.
Brand new research on the Hispanic mobile user's preferred ad formats and preferred language for ad delivery will be presented. The main objective of Portada's Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media executives of the opportunities that exist in Hispanic mobile marketing. Through workshops, presentations and best practices studies attendees will get a clear picture of how best to connect with Hispanics via mobile marketing and advertising.
The forum's content will include:
Case studies from marketers that obtained a high ROI in mobile marketing to Latinos
Advertising formats: SMS, Display, In App, Rich Media, Mobile Video, Html 5
Advertising options: Mobile Geotargeting, Mobile Search, Apps
Hispanic Mobile Commerce (M-Commerce): Has it started yet?
The Tech Connection: What Publishers and Advertisers need to know about mobile platforms
Mobile Gaming and Mobile Social Networks
The Hispanic Mobile Marketing Forum can be attended in combination with the Sixth Annual Hispanic Advertising and Media Conference (http://www.portada-online.com/conference/main.aspx?cid=16) which takes place in the same venue on the next day (Sept. 20).
"Portada's annual conference is a must attend conference to stay on top of the latest digital and content trends in Hispanic marketing," said Rudy Rodriguez, director of multicultural marketing at General Mills. "The Portada team is consistently looking for top speakers with relevant case studies to help show CPG marketers how to win in this competitive landscape."
Registration
To register to the Hispanic Mobile Marketing Forum and/or to Portada's 6th Annual Hispanic Advertising and Media Conference at the Special Early Bird (expires August 3rd) please go here:http://www.portada-online.com/conference/registration.aspx?cid=16 and/or call Nicolas Miranda, Online Sales Manager Portada at 1-800-397-5322 [email protected]
Twitter: #Portada12
Already Confirmed Sponsors:
Smartphone Plus Level Redmas (www.redmas.com)
Emerging Mobile MarketerAlcance Media Group (http://www.alcancemg.com/)
