News Column

Caballero to Acquire Stations in Texas, California

July 17, 2012

Rebecca Villaneda--HispanicBusiness

Eduardo Caballero

Caballero Spanish Media (CSM) recently announced that it has entered into an agreement to acquire local broadcast stations across Texas and Central California.

"Both California and Texas have the largest concentration of Mexican-Americans in this country, who represent 36 percent of their respective total populations," Eduardo Caballero, CSM president and founder, told HispanicBusiness. "Also, it is very important to note that that segment of the population is very young, which is something we are not going to ignore."

The transaction is subject to customary conditions, including regulatory and other approvals, according to a press release. Following CSM's acquisition, the local broadcast stations will offer a new portfolio of original Spanish content for the domestic Mexican media consumer, including popular and traditional music formats, informative health programming and more.

"With the broadcast media landscape undergoing drastic changes and audiences becoming more fragmented, this is a great time to offer a rich variety of music and entertainment to a growing Hispanic market and better meet the needs and wants of our audience," Caballero said in a statement.

The biggest and more dramatic changes have to do with newer everyday technology, Caballero said.

"That technology will allow the consumer, particularly the Hispanic consumer, to have access to a much bigger number of digital television channels, without cable or satellite," he said.

As an example of this new technology, Caballero mentions dime-sized HD antennas. The antennas capture television signals being transmitted over the air by local broadcast stations, according to Laptopmag.com writer Brian Chacos.

Aereo, the company that provides this new technology, "streams a feed of the live stations over the Internet to its subscribers ... to receive the local TV programming via Web browser or Aereo's mobile apps and supported devices," writes Chacos.

According to Aereo CEO Barry Diller, this is the way TV will be watched in the future.

"Our programming, particularly in our main channel, will be focusing only on the Mexican-American consumer," Caballero said. "We will have four channels on each one of our stations. All four will only take into consideration the Mexican-American communities of the areas where we will be, once the transfer of the licenses is approved by the FCC."

The stations are:
-- KGBS-CA, Austin, Texas
-- KGMM-CA, San Antonio
-- KMMC-LD, San Francisco
-- KMMA-CD, San Luis Obispo, Calif.
-- KZMM-CD, Fresno, California
-- KMUM-CA, Sacramento, Calif.
-- KMMD-CD, Salinas/Monterey, Calif.
-- KMMW-LD, Stockton, Calif.
-- KQMM-CD, Santa Maria, Calif., with KVMM-CD, Santa Barbara, Calif., to be operated by CSM under a local marketing agreement.



Source: HispanicBusiness.com (c) 2012. All rights reserved.


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