HispanicBusiness

CLEARWATER, FL -- (Marketwire) -- 07/13/12 -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, is pleased to report that it has filed its 10K for its fiscal year ended March 31, 2012. The results demonstrate the Company's continued commercialization ramp, since its private funding of approximately $14 million in August-November 2011. The second half of fiscal 2012 was particularly strong, given the Company's access to adequate capital. The Company believes it has successfully expanded its platform to monetize unique products through a variety of direct-to-consumer channels including its own AsSeenOnTV.com website, direct response television, television shopping networks, e-commerce marketplaces and retail outlets.

For the fourth quarter of the fiscal year 2012 (unaudited), revenues reached a record $4.8 million, an 850 percent increase from $505,000 in the fourth quarter of fiscal year 2011 (unaudited). The increase in revenue is primarily due to the introduction of a 4-in-1 Heater, endorsed by Montel Williams, in November 2011. A gross profit margin of approximately 10 percent was realized in the fourth quarter, up from a negative gross profit margin a year earlier. Operating loss for the fourth quarter increased $1.3 million, from $1.6 million in the fourth quarter of fiscal year 2011 to $2.9 million in the fourth quarter of fiscal year 2012. The increase in operating loss was primarily due to the introduction, ramp up of media spending and closeouts on the 4-in-1 Heater. The Company's net income for the fourth quarter increased $7.9 million, from a loss of $5.8 million in the fourth quarter of fiscal 2011 to a profit of $2.1 million in the fourth quarter of fiscal 2012. The resulting EPS is $0.07, as compared to a loss of ($0.53) a year earlier. Net income and results from the fourth quarter of fiscal year 2012 include non-cash warrant revaluation income of approximately $5 million.

Fourth quarter highlights include:

•The Company's TRU Hair brand was featured on a major live television shopping channel as a "Today's Special" and generated approximately $1 million in gross retail sales in a single day. •Expanded distribution to include e-commerce marketplaces Groupon and Local.com.

For the fiscal year 2012 ended March 31, 2012, revenues were $8.2 million, a 500 percent increase from $1.4 million in the fiscal year 2011. A gross profit margin of 23 percent was realized in fiscal 2012 ended March 31, 2012, up from a negative gross profit margin a year earlier. Operating loss for fiscal 2012 increased $1.8 million, from $4.8 million in fiscal 2011 to $6.6 million in fiscal 2012. The net loss for fiscal 2012 increased $1.1 million, from a loss of $7.0 million in fiscal 2011 to a loss of $8.1 million in fiscal 2012. The resulting EPS loss is ($0.40), as compared to a loss of ($0.70) a year earlier.

Fiscal 2012 highlights include:

•Raised $14 million through private placements with National Securities •Changed corporate name to As Seen On TV, Inc. •Executed a reverse stock split •Changed stock symbol to ASTV •Expanded Board of Directors by adding two experienced independent Directors •Launched Pitch Tank •Debuted a 30-minute infomercial with Montel Williams for a 4-in-1 Heater •Acquired TRU Hair beauty brand