Telemundo Media recently revealed its plans to have the most extensive Spanish-language Olympic coverage ever from July 25-Aug. 12.
The network's Olympic coverage will exceed 173 hours across multiple platforms, including its national broadcast network and its digital and social media properties such as www.olimpiadastelemundo.com and www.deportestelemundo.com.
This is Telemundo's largest-ever digital platform to include a social media campaign and the first-ever online and mobile live-streaming of Olympic content in Spanish to provide a fully customized London 2012 experience for U.S. Hispanic users.
"Telemundo will redefine the Olympic Games experience for U.S. Hispanics," said Jorge Hidalgo, executive vice president of Sports for Telemundo Media and executive producer of Telemundo's coverage. "Whether it is watching our live competitions, feeling inspired by the performance of a Hispanic athlete or just enjoying the ambiance of the Games, our viewers will experience London 2012 in unprecedented ways."
Coverage will be live from both London and the network's studios in Miami, with a roster of more than 20 on-air presenters, commentators, hosts and reporters, including sportscaster Andrés Cantor, Emmy Award winner Jessi Losada, soccer guru Sammy Sadovnik, former Olympic athletes Manuel Sol and Erik Morales, and Telemundo celebrities and reporters.
Cantor returns as the main host for Telemundo's coverage of the Olympic Games, and London 2012 will be his third Olympic broadcast assignment with Telemundo (Athens 2004, Beijing 2008).
For the first time in the network's history, Telemundo will offer live streaming of broadcast coverage together with exclusive digital-only content of Olympic events, news, announcements and information for multichannel video programming distributors and authenticated subscribers, totaling more than 200 hours of digital video, including all Telemundo on-air broadcasts and the live streaming of trials involving Hispanic athletes.
"The power of social media, mobile applications and digital interaction has become an expectation for our fans and users, and we have made a concerted effort to ensure that their Olympic experience on these platforms will inform and entertain like never before," said Eli Velázquez, vice president of Sports for Telemundo Media and co-executive producer of Telemundo's coverage.
Telemundo will also engage an elite group of commentators and former Olympic athletes, who will provide expert commentary and analysis of their respective disciplines. The commentators and athletes include former Mexican soccer selection and Las Chivas de Guadalajara player Manuel Sol, boxing legend and five-time world champion Erik Morales, Costa Rican Olympic swimming gold medalist Claudia Poll, two-time race-walking Olympic medalist Jefferson Pérez, and Olympic Games specialist Mara Montero.
Features and storytelling will be a centerpiece of Telemundo's Olympic programming as the network details the journey of Hispanic athletes on their quest for Olympic glory.
Deportes Telemundo will profile more Olympic athletes from Latin America and the U.S. than ever before, with an aim to relate their personal stories in moving ways. Some of the top Hispanic hopefuls to be profiled by Telemundo include Marlén Esparza, U.S. women's nationals champion for the past six years, who will participate in the first-ever female Olympic boxing trials; Ana Sofía Gómez, a teenage Guatemalan gymnast and current Pan-American gold medalist; Paola Espinosa, the first female Mexican athlete to win a world diving championship; Danell Leyva, a Cuban-born 20-year-old gymnast representing the U.S.; Steven López, a Nicaraguan-American and two-time Olympic gold medal winner in Tae Kwon Do; and many other athletes whose stories will be shared with millions of U.S. Hispanics.
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