At a time when everyone from large media companies to small online retailers is trying to harness the power of social media, Hispanic enterprise AGANAR Media seems to have figured out a way to do it, according to Spanish-language news outlet EFE America.
In a profile that found wide distribution via Fox News Latino, Yahoo! News, MSN Latino and Terra, among others, EFE news describes AGANAR Media as a boutique production house that is revolutionizing the social media world and "has garnered attention from ad agencies nationwide for its Web segments."
Andres O. Suarez, CEO and co-founder of AGANAR, says that advertisers looking for ways to turn impressions into conversions have to ditch the classical approach to marketing and embrace a more narrative tack.
"We use our expertise as storytellers to create video campaigns where our client's brands are prominently present as purveyors of useful or entertaining content," Suarez said. "It's all about establishing a positive connection between clients and brands."
The report highlights the success of the firm's growth in YouTube, where its channels are logging close to 1 million views per month.
Related: Oracle Purchases Social Media Management Company Involver
Gabriela Natale, co-founder of AGANAR Media, says her team's storytelling skills are a perfect match for social media marketing.
"Content has always been king and social media is no exception," Natale said. "Only brands who dedicate time, resources and creativity will succeed at engaging consumers in the digital world; but they need to have a narrative to weave them in, and that's where our company comes into play."
Natale is also host and executive producer of SuperLatina, which has aired in Texas and New Mexico since 2007, with over 200 shows already aired and an average of 40 new shows per season.
SuperLatina is owned and produced by AGANAR Media.
-- PR Newswire contributed to this report.
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