It was announced yesterday that Oracle has purchased social media management company Involver.
The announcement was made via Involver's blog and the transaction is expected to close summer of 2012.
"The combination of Involver with Oracle is expected to create the most advanced and comprehensive cloud-based social solution, across marketing, sales and service touch points," said Involver CEO Don Beck. "Our technology is expected to extend Oracle's social platform to help customers more easily and cost-effectively collaborate and build engaging applications and social experiences across social networks and the Open Graph."
This is Oracle's third major social media acquisition this year: In May it made a with a deal for Vitrue, a social media engagement service and in last month, Oracle acquired Collective Intellect, a social media analytics company, according to Reuters.com.
Founded in 2007, Involver works to help major brands, such as Target, Facebook, Razorfish and Best Buy -- to connect with customers.
Involver also "pioneered" the first social app suite on Facebook and created SML--the industry's first and only coding language for social applications, "which lets front-end developers take full control of their brand pages and produce fully customized marketing applications, according to its website.
