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At Comic-Con 2012 (SDCC), Mattel Inc. (NASDAQ:MAT) brings fans the ultimate pop-culture, comic-inspired celebration with exclusive toy collectibles, giveaways and fan-atic events at booth #3029, the company says.

"This year heralds significant milestones for Mattel as we commemorate our decade-long presence at SDCC creating unique show exclusives," said Doug Wadleigh, senior vice president, Global Brands Marketing, Mattel. "We take great pride in bringing forth the very best in detailed collectibles and fan events by utilizing our timeless brands."

What began as an "Eternian" action-hero property in the 1980s, Masters of the Universe has grown into a robust franchise that has spanned three decades, according to Mattel. The MOTU brand has had six lines of action figures, four animated television series, several comic series and a feature film. SDCC patrons can ring in the MOTU anniversary at the Mattypalooza panel on July 13 with several top-secret reveals and an in-depth discussion on all things MOTU. To start the party right, MOTU SDCC exclusives include:

Vykron Ultimate Eternian Champion -- Part of the Masters of the Universe Classics 30th anniversary line, Vykron is modeled after the very first He-Man® prototype pitched to Mattel executives in 1982. Own a piece of MOTU history with Vykron's original three outfits: barbarian, spaceman and military warrior.

Hot Wheels Masters of the Universe Volkswagen Drag Bus, a super-sized version of one of the most popular Hot Wheels vehicles, features a chrome-plated die-cast body with Spectraflame purple paint, silver VUM chassis and silver exposed engine gleaming beneath the tilt-up body, and a special "MOTU 30" license plate.

Fangirls Rejoice!

With the ever-growing SDCC fangirl community, Mattel brings girl-power collectibles inspired by popular entertainment icons and femme fatales.

Last July, fans voted for the next Monster High character online on Facebook, MonsterHigh.com and live at SDCC. It was a close vote between Headless Headmistress Bloodgood, Scarah Screams and Daughter of Arachne. Scarah Screams, daughter of the Banshee, won the fan vote and we are excited to have her dreadful debut at SDCC!

Some envision Death as a grim reaper or dark angel to be feared. But as created by Neil Gaiman for DC Entertainment's Vertigo brand, the Sandman's older sister is pretty, perky and always gets the job done! The 8-inch Death figure wears her trademark ankle necklace and comes with a skull-themed display base. The dioramic window box packaging feature artwork commissioned by Vertigo artist Jill Thompson.