News Column

Discovery en Espanol Reaches Its Highest Q2 Performance

July 10, 2012
Discovery en espanol

Discovery U.S. Hispanic, a division of the world's No. 1 nonfiction media company Discovery Communications, today announced quarterly viewership results that place the network's steady growth in its genres at the top of the U.S. Hispanic Pay TV ratings, with the highest second-quarter audience performance in the channel's 14-year history.

"This increase in viewership builds upon the network's solid performance over the last three years and reflects Discovery en Espanol's successful commitment to offer Spanish-speaking audiences the best and most relevant content available in the U.S. Hispanic market," said Ivan Bargueiras, general manager, Discovery U.S. Hispanic.

Discovery en Espanol's exceptional 2012 second quarter performance showed 15 percent year-on-year audience growth for the channel among its primary target of people 18-49, according to a news release, as well as 44 percent year-on-year growth in the same period among women 18-49, an increasingly important audience segment for the channel.

The ratings growth propelled Discovery en Espanol to complete the quarter as the No. 1 Spanish-language Pay TV network during primetime (7-11 p.m.) on both Thursday and Sunday nights.

The channel also ranked No. 1 during the 10 p.m. and 11 p.m. timeslots (Mon.-Sun.). The increase in audience was supported by the success of key leading shows in a variety of genres, including Maxima seguridad, (Behind Bars), Policias y coyotes (Cops and Coyotes 2), Fugas extremas (I Escaped: Real Prison Breaks), Semana Santa stunt, Monstruos del rio (River Monsters), and the best of original productions week-long stunt.

Discovery en Espanol is the Spanish-language voice of Discovery, offering programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network collects the best of what Discovery's networks have to offer in combination with its own original Spanish-language content.

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Source: Copyright PRNewswire 2012

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