NEW YORK, NY -- (Marketwire) -- 07/10/12 -- C3 Metrics, the leader in viewable impression technology and advertising attribution, today announced it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies likely to disrupt existing markets and entrenched players in the Global Silicon Valley. C3 Metrics was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.
"We are honored to be selected by AlwaysOn as one of its top 250 global technology companies," said CEO Mark Hughes. "This recognition highlights the fact that C3 Metrics is growing quickly on a global scale, and we look forward to helping others discover the benefits of our breakthrough technology in viewable impressions and advertising effectiveness."
C3 Metrics and the AlwaysOn Global 250 companies will be honored at AlwaysOn's tenth annual Innovation Summit at the Computer History Museum on July 23, 2012. This two-day executive gathering highlights the significant economic, political and commercial trends affecting the global technology industries. The Innovation Summit's goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.
"This year's AlwaysOn Global 250 companies have been shaken up by the recent surge in on-demand and mobile innovation. This year's crop of robust, innovative applications has launched a complex world of interconnected, sophisticated data being used by a voracious consumer and business userbase. Coupled with a massive smartphone and tablet adoption, the opportunities for this year's winners are unlimited," says Tony Perkins, founder and editor of AlwaysOn. "The 2012 AlwaysOn Global 250 winners are driving the technology market into new, uncharted territory, representing the highest-growth opportunities we've seen in the private company marketplace in the history of the Global Silicon Valley."
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.
C3 Metrics is the first platform to integrate viewable impressions as outlined by the IAB, ANA and 4A's in the 3MS (Making Measurement Make Sense) initiative along with attribution and real-time alerting.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies
About C3 Metrics:
C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs. Capturing every interaction in real-time including viewable impressions, C3's predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs taking pictures of it. Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR metric allows marketers to easily optimize media -- taking big data and making complex advertising decisions simple. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two-year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. C3 has made more than $5 million for one client within 12 months of use. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.
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