NEW YORK, NY -- (Marketwire) -- 06/06/12 -- Stephanie Fierman, a seasoned brand marketing strategist with extensive experience working with B2B and B2C companies, today was named as the agency's first worldwide Chief Marketing Officer.
In this role, Fierman is responsible for leading and integrating MediaCom's marketing and communications efforts across all geographies, with a particular focus on MediaCom's fast-growing U.S. business. She will have dual reporting to Stephen Allan, MediaCom Worldwide Chairman and CEO, and to Sasha Savic, CEO of MediaCom U.S., who joined the agency in April.
"Strategizing the media mix has become one of the most crucial tasks of any marketer, and this is the perfect time for us to better communicate our superior ability to act as wise counsel and partner," said Allan. "As a long-time successful client, Stephanie brings a very valuable perspective, and her partnership with both our new business and client teams brings a fresh, persuasive energy to our efforts."
Fierman brings over 20 years of integrated marketing and business development experience to her post. She has held senior leadership roles at major multinational corporations in the financial services, media and entertainment sectors, including Citigroup, JPMorgan Chase and Time Warner. Prior to joining MediaCom, Fierman ran her own consultancy, working with clients such as SAP, Equifax and NBC Universal. Previously, she was founding CMO and General Manager of New York operations for Revolution Money, a digital payments company that was sold to American Express in 2010.
A Harvard Business School Baker Scholar, Fierman graduated with honors from University of Pennsylvania. She is actively involved in numerous industry organizations as well as the social media community, where she routinely appears on lists of the top 100 global CMOs on Twitter.
MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our "People first, better results" philosophy drives our strategy and reflects our belief that putting people -- employees, clients and consumers -- at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients' businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; Mediacom Sport, a specialist sports sponsorship and strategy team focused on helping clients to skilfully position and market their brand at a global level within the sporting arena; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.
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GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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