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Index to Measure How Ecommerce Brands Turn Social Media into Sales

June 6, 2012

The Echo System, the return on social company, today announced the release of an exciting new social data initiative, the Echo Rank index, which measures how top ecommerce companies perform in terms of user engagement, social integration and website performance. The Echo Rank scores Internet Retailer's Top 500 companies, identifying the businesses that perform best across all three categories and providing valuable insight into what it takes to drive a robust return on social media investment.

Neuhauser will speak at the upcoming Internet Retailer Conference & Expo, which is being held at Chicago's McCormick Center from June 5-8, 2012. The company is sponsoring this year's Internet Retailer Top 500 Guide giveaway, which will include the Echo Rank's top 100 rankings. The inaugural Echo Rank contains some surprising results, including a stellar performance for Office Depot, which ranks at #28, far above leading competitors OfficeMax and Staples, which are both ranked in the 300s.

The Echo System will also demo its latest Echo Effect Analytics platform at booth #570 at the Internet Retailer Conference & Expo. The free platform helps companies measure the value of fans and sharers and define social media ROI, gauges the impact of sharing on conversions and revenue, and helps to drive greater returns on social campaigns.

The Echo System is the only company that provides businesses with these in-depth insights into the value of their social media activities, and the new Echo Rank index will provide free analysis on an ongoing basis to illustrate how top ecommerce companies succeed through user engagement, social integration and website performance.

To view the complete Echo Rank index, please visit To find out more about The Echo System and its unique return on social analytics capabilities, visit

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