News Column

XBox 360 Video App Launched for Univision

June 5, 2012

Univision Communications will launch UVideos, a new digital network of the best in Hispanic programming, as an application on Xbox 360 Live Gold in the fourth quarter of 2012, the company announced.

The UVideos application will allow audiences to discover, interact with and watch programming from Univision's growing portfolio of television networks.

Authenticated users will have even access to thousands of hours of content across multiple genres, from telenovelas and music, to sports and movies, according to a company release.

UVideos also features social discovery, allowing users to see what their friends are watching or follow their favorite Univision personalities, and Univision's synched social stream, to stay connected to the pulse of Hispanic America -- in Spanish and English.

"Our audience heavily over indexes in the use of digital devices and UVideoswill provide a fully integrated, immersive and community-based viewing experience never seen before," said Renee Plato, senior vice president of Digital Distribution, Univision Communications. "Before UVideos, this tech-savvy target was largely underserved as an audience when it came to content and programming."

"We are excited about the opportunity to bring Univision to the Xbox LIVE service," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising, Microsoft Corp. "Our partnership with Univision marks a significant milestone in our mission to make the entertainment people love more amazing on Xbox."

UVideos will be optimized for the Xbox360 console, taking advantage of Kinect to give viewers an immersive experience. TheUVideos app on XboxLIVE will include short- and long-form programming and catch-up video on demand. Viewers will be able to discover content and consume it in standard and high definition formats (where available). Among other features are:

Spanish- and English-language user interface;

Spanish- and English-language captioning for top programming;

Social discovery through features such as "See what my friends like" and "Social Pulse," which will highlight the hottest videos online; and

User engagement with UVideos through a social stream that will be synched to video.

Source: Copyright Business Wire 2012

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