HispanicBusiness

GenoVive uses proprietary DNA testing and analysis to identify an individual's unique genetic make-up that is the basis for customized meals and exercise plans to promote long-term weight loss.

NEW ORLEANS, LA -- (Marketwire) -- 06/04/12 -- GenoVive, a pioneer in DNA-based, all-natural weight management solutions, today announced the company's first international partnership with Bariatric Support, one of Mexico City's leading bariatric support centers that offers a multi-disciplinary approach to prevention, wellness and weight loss. The partnership brings GenoVive's innovative approach to weight loss to Mexico, including the use of DNA testing that identifies an individual's unique genetic make-up that is the basis for customized meals and exercise plans to optimize weight loss and encourage long-term weight management.

As people in the United States and around the world continue to realize the harmful effects of obesity, GenoVive remains committed to the continued development of a long-term and comprehensive solution to weight management based on individual genetics and personalized nutrition and exercise. The company was founded to exploit the emerging field of nutrigenomics, which is the study of the effects of foods on gene expression and the role certain genes play in weight gain.

GenoVive's partnership with Bariatric Support will also allow for further research into how different cultures and ethnicity affect weight gain, loss and management. In fact, Mexico has the second highest incidence of obesity topped only by the United States.

"Bariatric Support is the ideal partner to launch GenoVive's breakthrough weight management science outside of the United States," said Vic Castellon, founder and CEO, GenoVive LLC. "Bariatric Support enjoys a solid reputation in Mexico City as a leader in weight loss programs. They have an active base of individuals who desire to lose weight in a healthy manner by getting to the root of their weight management challenges through meals and exercise programs developed specifically for their genetic profile. GenoVive remains committed to growing its program in the United States, and now internationally through this initial partnership in Mexico."

"GenoVive's innovative approach to weight loss based on DNA analysis and all-natural meal programs has already resonated tremendously with our patients in Mexico City," said Tatiana Palazuelos, nutritionist with Bariatric Support. "GenoVive's program complements our holistic and comprehensive approach to weight loss which includes physician visits and oversight plus nutrition and psychological counseling. We look forward to growing the partnership to benefit our patient base who desire customized weight loss programs that will work for the long term."