News Column

Houston Chronicle Launches Spanish-language Website

June 28, 2012



The Houston Chronicle has a launched a website to provide Spanish-language content to the city's Hispanic community.

The website, LaVozTx.com, is a locally focused online source for news, sports, entertainment, video stories and photo galleries relevant to Hispanic culture and lifestyle, according to a news release. The site also offers Spanish translations of pertinent stories produced by the Houston Chronicle.

"The launch of LaVozTx.com creates the ultimate online destination for local news and every issue of interest to Houston Latinos, who make up nearly 40 percent of our city's population," said La Voz editor Aurora Losada.

"The editorial mission of LaVozTx.com is to provide Spanish-speaking and bilingual residents in the Houston area with the tools and information they need," Losada added.

La Voz and LaVozTx.com offer strong partnership possibilities for connecting local and national businesses with this important market segment, according to the release.

"Local digital advertising is expected to achieve annual double-digit growth through 2014, and LaVozTx.com will bring together an engaged Hispanic audience with advertisers seeking this highly desired demographic," said Alejandro "Alex" Sanchez, publisher of La Voz. "We are excited to provide our partners with a vehicle for reaching Houston's growing Spanish-language population, which is turning to online and mobile devices for local news and information."

The Houston Chronicle is a multimedia company publishing online and commercial print products in English and Spanish. It is owned by the Hearst Corporation.



Source: HispanicBusiness.com (c) 2012. All rights reserved.


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