News Column

Mixpo to Speak at PromaxBDA Station Summit

Jun 25 2012 12:00AM

Marketwire

LogoTracker

SEATTLE, WA -- (Marketwire) -- 06/25/12 -- Multi-screen video ad platform provider Mixpo is pleased to announce that Peter Goldstein, VP, Sales & Business Development, Advertisers & Agencies, will speak at the second annual PromaxBDA Station Summit, June 26-29. Goldstein will be sharing how the rapid growth of online video and tablets is changing the definition of online and why TV stations are uniquely positioned to take advantage of the shift.

The 2012 PromaxBDA Station Summit is a four-day gathering where networks, station groups, syndicators and local broadcasters discuss and debate the issues, trends and emerging business opportunities driving success in local television. The summit will be held at the Planet Hollywood Resort & Casino in Las Vegas, Nevada.

Goldstein will participate in the panel "Social Intel: Technologies Changing the Way We Tune In, Turn On and Tap Up" on Thursday, June 28th at 1:30 p.m. PST. During this session, attendees will learn from the leading social TV innovators on two-screen technologies and social engagement analytic platforms that are changing the world of television and television marketing. Panelists will share critical insights, unique tips and tricks to help brands activate social strategies and maximize interactive initiatives directly from the sources that are driving change throughout the media landscape. Goldstein is joined by moderator Cory Bergman, GM, Breaking News & Editor, Lost Remote, and speakers:

•Rebecca Bley, Consultant, Crimson Hexagon •Jan Craige Singer, VP, Media, Crimson Hexagon •Alex Nagler, Business Development and Account Services Director, Trendrr.tv •Peter Szabo, West Coast Regional Director, Advertising Sales, Shazam Entertainment

Throughout the conference, Goldstein will focus on building new relationships and sharing the value and benefits of online video advertising. Mixpo's intuitive online platform and professional services enable TV stations to bring their existing promotions and marketing strategies to where their viewers are, online, with ease and speed.

For more information, or to attend and see Goldstein speak, please visit www.promaxbda.org. For Station Summit updates, speaker information and promotions, follow PromaxBDA on Twitter at PromaxBDA and Facebook at facebook.com/PromaxBDA. Follow Mixpo on Twitter for live updates.

About PromaxBDA
PromaxBDA is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

About Mixpo
Mixpo provides Media Companies and Brand Advertisers with an intuitive online platform that provides easily integrated creation and distribution of best-in-class interactive video ads for desktops, tablets and smartphones. To address the increasing demand for multi-screen interactive video ads, Media Companies use Mixpo's platform to seamlessly extend TV campaigns to include all digital, helping their clients to engage their audiences on whatever devices or apps they're using to access content. Advertisers and their Agencies use the platform to create compelling interactive video ads with unprecedented ease and speed, including the ability to make instant updates. Mixpo's platform yields all the reporting needed to gauge and react to campaign performance -- from ad engagement and completion rates to brand uplift.

Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC. To learn more, visit www.mixpo.com or follow Mixpo on Twitter.



Press Contact
Hollis Guerra
blast! PR on behalf of Mixpo
Email Contact
919.757.1174





Source: Marketwire


Story Tools