HispanicBusiness

Consumers can take advantage of FRN to impact how much they pay at the pump.

NASHVILLE, TN -- (Marketwire) -- 06/22/12 -- Paying less -- a lot less -- at the pump is getting a whole lot easier for consumers in the greater Nashville area. In an exciting second wave of market launches across the country, the new Fuel Rewards Network™ program or FRN™ program makes its debut in Nashville on June 25.

Imagine taking as much as one, two or even three dollars off per gallon on your next fuel purchase! It is possible with the new, revolutionary cents per gallon rewards program offered by Shell, the No. 1 selling gasoline brand in the U.S., and Excentus, the market leader in cents per gallon loyalty programs. The free program offers consumers in the greater Nashville area a variety of ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations.

According to a national survey about loyalty rewards programs conducted by Shell, 92 percent of U.S. consumers surveyed agree that loyalty rewards programs are a good way to save money(1). Now, Nashville consumers will have the opportunity to do just that. They can earn rewards at many of their favorite local restaurants like Romano's Macaroni Grill and more, and through hundreds of online merchants from the Online Mall including Bass Pro Shops, BestBuy.com, Sears.com and many more.

The FRN program began launching in markets like Miami and San Francisco earlier this month. While the different ways to save vary by market, some consumers who have just begun using the program have paid as little as 1 cent per gallon at participating Shell stations by redeeming Fuel Rewards® savings they've earned through the FRN program(2) for big savings. The average consumer savings are 25 cents per gallon.(3) With the next wave of launches on June 25, the Fuel Rewards Network program will be available in more than 50 markets and by the end of the year the FRN program will be available in nearly 200 markets across the country. Additional cities will be rolling out the FRN program each month.

The FRN program, developed and operated by Excentus, is unique because it allows Nashville consumers to combine their multiple rewards offers -- or cents per gallon savings -- together for potentially huge savings right at the pump. The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations, up to 20 gallons per purchase, per vehicle.

The FRN program is FREE for Nashville consumers. They just need to pick up an FRN Card at any one of the more than 200 participating local Shell stations and activate it by visiting fuelrewards.com to start earning rewards to save at the pump. Consumers can also request an FRN Card online at fuelrewards.com.