U.S. automaker General Motors said Monday it would revamp and re-focus its design teams to connect with their customers.
In a move that affects the company's 10 Design Centers around the world, GM said, focusing on brands would "drive stronger -- and common -- messaging across a brand's portfolio." It would also connect designers to the customers "when they (the designers) live the brand on a day-to-day basis."
GM said the move, which came with some executive reshuffling, would increase parts sharing and "provide a clear, single purpose for each design team member."
Among the changes, GM said Ken Parkinson, executive director of North American exterior design/global architecture strategy and Chevrolet brand champion was appointed executive director of global Chevrolet and GMC design.
Mark Adams, currently vice president of GM Europe Design and "Brand Champion" for Opel/Vauxhall, will move to Warren, Mich., and serve as the executive director of Global Cadillac and Buick Design.
David Lyon, executive director of North American interiors/global cross-brand design and Buick/GMC brand champion will become vice president of GM Europe design.
Clay Dean, North American advanced design and Cadillac brand champion will be the inaugural director of global advanced design, GM said.
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