Facebook has closed a deal to buy Face.com,
an Israeli facial recognition software startup, the companies
Terms of the deal were not disclosed in an official announcement on Face.com's website, but influential tech site TechCrunch said the price was between $55 million and $60 million.
Facebook has been using Face.com's technology for about two years to help users automatically tag photos of their friends. The company is now working on a new product that would automatically tag pictures taken with a mobile phone.
Facebook sees mobile photos as an increasingly important service to its 900 million users who currently upload more than 300 million photos per day. Earlier this year it paid a reported $1 billion for the photo-sharing service Instagram.
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