Estan listos? The first annual Siempre Mujer Musical Festival is tomorrow, June 16, at the Family Circle Cup Stadium in Charleston, S.C.
Music lovers get ready to hear and see the talented Los Tigres del Norte, Dj Luigi, Chino y Nacho and Gilberto Santa Rosa.
Launched in September 2005, Siempre Mujer is the first-ever Spanish-language lifestyle publication for Hispanic women living in the United States.
HispanicBusiness was excited for the chance to speak to two influential females behind the Siempre Mujer Musical Festival and revista.
We caught up with Siempre Mujer Editor in Chief Maria Cristina Marrero and Enedina Vega, VP/publisher, Meredith Hispanic Ventures.
Related Story:Siempre Mujer Magazine Launches Hispanic Music Festival in Charleston
Read HispanicBusiness' exclusive interview with these powerful Latinas, first with Marrero:
HispanicBusiness: How long have you been editor of Siempre Mujer?
MCM: I have been working for Meredith (publisher of Siempre Mujer) for about five years now, first as executive editor for our sister magazine, Ser Padres, then as executive editor of Siempre Mujer and three and a half years ago, I was promoted to editor in chief of Siempre.
HispanicBusiness: What are you most excited about for this festival?
MCM: This festival is the perfect excuse for me to be closer to my readers. It's my opportunity to dance, talk, celebrate and share with them while giving back all the love and support they've given me throughout these years at Siempre. My readers are the most loyal readers ever! The idea is to bring their favorite magazine to life for a day.
HispanicBusiness: This is a big move for a magazine ... How are you hoping this will affect the publication?
MCM: Big is an understatement! This is huge! We just feel there's no better time than the present, for us as a magazine, to give back to our readers. Our sponsors' support and readers' feedback confirm what we thought: the Latino community needs, craves, events like these. And we are proud to be able to fulfill their needs. They expect a lot from us and we are here to exceed those expectations. We are here for them. Plus, we are not the hottest magazine 2012 for nothing, right? (Siempre Mujer won the Ad Week's Hot List Award in the women's magazines category, being the only Spanish title nominated that year.)
HispanicBusiness: How was the process of choosing musical acts?
MCM: It was not easy, but fun and interesting. It was a great learning experience for us, because we started the process by better understanding and getting to know the audience in South Carolina and the tri-state area (NC, GA, SC). The community is so diverse it became obvious we needed to find talent that will match their tastes. Hence, our mixed line-up: Chino y Nacho for the South American crowd; Gilberto Santa Rosa for the Caribbean people and Los Tigres del Norte for our Mexican friends. I love the fact that this represents who Hispanics in the US really are: we're hybrids. We're a mix. We're a big 'asopao' (stew) with tons of delicious flavors that make us such a diverse minority (not so minor anymore).
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