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BURLINGTON, MA -- (Marketwire) -- 06/12/12 -- Awareness, Inc., leading provider of social marketing solutions for customer acquisition, today announced the launch of the new Awareness Certified Agency Program -- a comprehensive partner program designed to equip agencies of all sizes to acquire new clients while getting a range of social marketing support services. Agencies participating in the program will get exposure to hundreds of thousands of brand marketers who follow Awareness' thought leadership programs, which include popular webinars with industry leaders, social marketing trend reports, instructional guides on social strategy and engagement, access to free downloads on the best new books in social marketing, among others.

In addition to the co-branded lead generation and marketing enablement services, the Awareness Certified Agency Program provides agencies with affordable access to the Awareness Social Marketing Hub -- the software of choice for social media monitoring, publishing and analytics for leading brands and agencies including Major League Baseball, American Cancer Society, Xerox, Carlsberg, Comcast SportsNet, Likeable Media, Raidious, Maui Jim and MindJumpers. Now marketing agencies, social media agencies, and marketing consulting firms can use the powerful social marketing capabilities of the Hub to market their own consulting services along with the products and services offered by their clients.

"Our new agency program is designed to help agencies grow their social marketing business and get access to top industry resources to help them ramp up their clients," says Mike Lewis, VP of marketing and sales for Awareness, Inc.

In addition to full access to the Hub, Certified Agency Partners benefit from:

•Co-branded educational content on all aspects of social marketing -- including Awareness' popular white paper series, such as Five Killer Strategies to Dominate Social Media's Big 3: Facebook, Twitter, and YouTube, 3 Keys to Influence: Understanding and Leveraging Social Capital, and Actionable Social Analytics: From Social Media Metrics to Business Insights, among many others; •Jointly promoted educational webinars featuring agency partners -- the Awareness webinar series are one of the most popular educational series on social marketing and have included appearances from social media thought leaders like Leslie Poston, author of From Dummy To Genius: Tips for Social Media Metrics, Mark Schaefer, author of Return on Influence: Understanding the New World of Social Media Influence Marketing, and Erik Qualman, author of Digital Leader: 5 Simple Keys to Success and Influence; •"Partner Lunch & Learn" sessions, held every two months, packed with the latest and greatest from the world of social media marketing, including hands-on tips and support for getting the most of the Awareness Social Marketing Hub; •Complete training and on-boarding for agencies' teams on the Awareness Social Marketing and direct ongoing support for agency partners.