CHICAGO, IL -- (Marketwire) -- 06/11/12 -- Ryan Partnership -- a leading integrated marketing-services company has named industry veterans Mark Modesto and John Immesoete as CEO and Chief Creative Officer, respectively. Both executives will be based in Chicago.
In addition, John Kuendig has been promoted from Group President to Chairman of Ryan Partnership, effective immediately, and will stay based in Wilton, CT.
The executive moves come as Ryan expands its integrated capabilities to include a more robust CRM, digital and data offering.
"Mark and John Immesoete are best-in-class brand builders who will bring a deeper understanding of integrated marketing to Ryan Partnership," said Zain Raj, CEO of Hyper Marketing Inc., Ryan's parent company. "Additionally, John Kuendig has an innate understanding of the Ryan culture, and recognizes the importance of behavior-changing strategies in today's marketing environment. Together, Mark and the two Johns will form an unrivaled executive leadership team to drive Ryan and our clients' businesses forward."
Throughout their careers, Modesto and Immesoete have worked with blue-chip marketers. They were most recently at Marc USA, an integrated independent agency. Modesto served as President of the agency's Chicago office, and Immesoete as SVP/Executive Creative Director, Chicago.
For his part, Kuendig has experience on both the agency and client side, having held senior marketing positions at Avon Products and Kraft Foods before joining Ryan Partnership nearly 17 years ago. Under his leadership, Ryan Partnership has been one of the fastest growing direct and digital marketing agencies in the industry.
Mark Modesto, CEO of Ryan Partnership:
Modesto began his advertising career in account management more than 30 years ago at Foote, Cone & Belding, where he built strong relationships with brands including Kraft, Coors, State Farm Insurance and S.C. Johnson, eventually serving as Worldwide Director on that business. In 2003 he was named President of FCB's Chicago office and in 2009 became North American President of DraftFCB after the company's 2006 merger with Draft. He helped grow DraftFCB Chicago by nearly 25 percent after the merger, adding new clients like Kmart, Qwest, Newell Rubbermaid and MillerCoors, making it the largest agency in Chicago at the time and one of the city's "Best Places to Work."
Commenting on his new role, Modesto said: "I am thrilled to have the opportunity to lead a world class integrated marketing services organization like the Ryan Partnership. In addition, I am excited to be reunited with Zain and partnering with John Kuendig, both of whom share the passion for bringing first-class work to our clients and creating a work environment where employees view excellence as the only option. Finally, continuing to work with John Immesoete is a huge creative plus and a real pleasure."
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