News Column

Twitter Use Up Among Online Adults

May 31, 2012

A Pew Internet and American Life study found Twitter use by adults with access to the Internet on a typical day has doubled since May 2011. Eight percent of online adults now use the social network daily.

The percentage of online adults using Twitter increased to 15 percent, as of February. In May 2011, it was 13 percent.

Pew attributes the rise in Twitter use to the surge in smart phone sales.

The Pew study, which polled a sample of 2,253 adults, age 18 and older, was published today.

Here are some interesting findings from the Pew study:

- Eighteen- to 24-year-olds accounted for the most Twitter use at 31 percent of the sample. Twitter use in this demographic has nearly doubled in the past year. Twenty percent of these Twitter users access the social network regularly.

- Black Internet users are accessing Twitter at high rates. At 28 percent, Twitter use by black Internet users is double that of Latino users and more than double that of white users.

- Twitter is more dominant in urban and suburban areas. Only 8 percent of rural participants used the social network.

- One in five smart phone owners is a Twitter user.

Source: (c)2012 the Erie Times-News (Erie, Pa.)

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