News Column

Target to Drop Amazon Kindle Line

May 3, 2012
Target, stop selling, Amazon Kindle, kindle fire

It was a mere two years ago that Target Corporation touted Amazon's Kindle e-readers to its customers. But a lot can change in two years. Yesterday, Target confirmed to Reuters that it would be phasing out the entire product line, including accessories and the runaway hit Kindle Fire tablet, from its shelves. Target, however, will continue to sell competing products, including Barnes & Noble Nook products, and the iPad.

The move by target, which was first reported by technology news site The Verge, is thought to have its origins in a conflict of interest between Target and Amazon--possible a retailer vs. retailer battle, but perhaps stemming from a rift in the companies' relationship that resulted in Amazon no longer running Target's Web site.



Source: HispanicBusiness.com (c) 2012. All rights reserved.


Story Tools