News Column

Finalists Announced for FRIENDS Design Contest

May 29, 2012

Staff -- HispanicBusiness Inc.

U.S. Rep. Xavier Becerra
U.S. Rep. Xavier Becerra

The Friends of the American Latino Museum (FRIENDS) has announced that it has settled on six finalists for its campaign design contest. The organization's base of more than 260,000 supporters will choose the winner, according to a news release.

The contest gave the public the opportunity to design the look that will be used in FRIENDS's advertisements and promotional materials in 2012.

"We were blown away, but not surprised, by the number of beautiful, thoughtful submissions to our first campaign design contest," said Delia de la Vara, FRIENDS board member and California regional vice president, National Council of La Raza.

"The six finalists reflect the diverse styles and immense skill of America's Latino artists," she added. "This contest has perfectly illustrated the need for a museum that can show off the cultural contributions of Latinos to our country."

The museum has a growing presence on social media, and plans to increase its profile through appearances at community events and Latino-focused conferences nationwide in 2012, exposing the winning entry to hundreds of thousands of people, according to the release.

The winning artist will be flown to Las Vegas, Nev., for a July 8 community event and fundraiser during the NCLR Conference. The winning design will be unveiled at the conference.

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The contest comes on the heels of significant legislative progress toward bringing the American Latino Museum to fruition, according to the release. Leaders in both the House and the Senate have submitted letters of support urging the inclusion of language in the upcoming appropriations bill that expresses support creating a Smithsonian American Latino Museum.

U.S. Rep. Xavier Becerra, D-Calif., and Sen. Bob Menendez, D-N.J., led the efforts to garner bipartisan support in Congress.

The designs and the statements from the artists can be found here.

Friends of the National Museum of the American Latino Inc. is a 501(c)(3) incorporated in Washington, D.C. It envisions a national museum that will encourage respect and understanding of the richness of the American Latino experience within the U.S. and its territories by highlighting the contributions made by Hispanic leaders, pioneers and communities to the American way of life.

The six finalists are Karyn Jimenez-Elliott from Portsmouth, R.I.; Abraham Torres, Greeley, Colo.; UNO Branding (Luis Fitch, Salomé Castro), Minneapolis; Roberto Valdes, Marysville, Calif.; Cavi Velasquez, Hudson, Fla.; and GeaVonna Johnson, Miami.

Entries can be voted on by going to

Source: (c) 2012. All rights reserved.

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