Azteca America and Grupo Salinas are working with Voto Latino to encourage the Hispanic community to exercise the right to vote, according to a news release.
The multimedia informational campaign includes public service announcements to be aired on Azteca America, a web-based campaign on Fundación Azteca America and printed materials that will be distributed by Azteca America affiliates in 75 markets across the country.
The goal is to engage with Hispanics and educate them on the difference each person makes by registering to vote and participating in the upcoming elections.
"Our commitment to incorporating more Latinos into the electoral process is one of the cornerstones of our activities," said Luis J. Echarte, chairman of Azteca America. "The United States is a changing landscape and it's important to make sure that our community is represented."
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Forums are planned in Washington D.C., Charlotte, N.C. and Tampa Bay, Fla. Azteca America will address issues affecting the Latino community and explain how important the Latino vote is to the U.S. electoral process.
Azteca America's correspondent in Washington, Armando Guzman, will feature special coverage of all the conventions leading to the election.
In a separate action, Ricardo Salinas Pliego, founder and chairman of Grupo Salinas, together with New York Mayor Michael Bloomberg, will present key findings of a study on creative immigration policies and their economic impact at the New York forum on May 22.
Fundacion Azteca America is a nonprofit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas.
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