President Barack Obama's campaign has added Melody Gonzales as Virginia Latino vote director.
Gonzales, who starts this week, last served as director of member outreach for the vice chairman of the House Democratic Caucus, Rep. Xavier Becerra of California. She worked on Obama's 2008 campaign as the Latino vote canvass director in Colorado.
Republicans have also begun efforts to reach Hispanic voters, who make up about 8 percent of the state's population.
Presumptive GOP presidential nominee Mitt Romney's camp on Friday released its first general election TV ad in English and Spanish.
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