President Barack Obama's campaign has added Melody Gonzales as Virginia Latino vote director.
Gonzales, who starts this week, last served as director of member outreach for the vice chairman of the House Democratic Caucus, Rep. Xavier Becerra of California. She worked on Obama's 2008 campaign as the Latino vote canvass director in Colorado.
Republicans have also begun efforts to reach Hispanic voters, who make up about 8 percent of the state's population.
Presumptive GOP presidential nominee Mitt Romney's camp on Friday released its first general election TV ad in English and Spanish.
Most Popular Stories
- Chobani Counters Competition With Expanded Lineup
- Pope Francis, Huge Crowd Joyously Celebrate Easter
- Automakers Turn to China to Fuel Sales Growth
- Iran Denounces U.S. Ruling to Sell Property
- NASA's Space Station Robonaut Finally Getting Legs
- Ohio Couple Married 70 Years, Die 15 Hours Apart
- Nevada Range Showdown Draws Armed Supporters
- Report: Iran VP Says Row Over Reactor Resolved
- Confusion, Anger as Sunken Ferry's Relatives Wait
- Putin: No Blocks to Boosting Relations With West