Discovery U.S. Hispanic, the home of Discovery en Espanol and Discovery Familia, unveiled its 2012-13 lineup at Upfront, adopting this year's Upfront theme of "Discover How Far Curiosity Can Take You" as its own.
"Prepare yourself to be astounded by what our networks have to offer in the upcoming year," said Ivan Bargueiras, general manager of Discovery U.S. Hispanic. "Our exceptional and diverse lineup satisfies the curiosity of our viewers like never before. This year's Upfront is about how Discovery U.S. Hispanic opens horizons, delivering amazingly unique content, carefully curated and produced for our Spanish-speaking viewers."
The Upfront presentation addressed how U.S. Hispanic networks provide brands that offer exclusive advertising opportunities via a mixture of strong ratings, powerful content, extraordinary environments and the synergies that are available across Discovery's full portfolio of networks. The presentation included a special message by Discovery's founder, John Hendricks, which speaks directly to the success of the U.S. Hispanic enterprise.
"We're so proud of Discovery U.S. Hispanic and what it has become," said Hendricks, chairman, Discovery Communications. "Both networks represent the very best of Discovery and we welcome the continued growth and development of a service that addresses the needs of a growing Hispanic population in the United States."
With a string of strong yearly performances and its highest first quarter on record, Discovery en Espanol heads up the 2012-2013 season with a slate of epic series and originals such as Norteamerica (North America), an inside look at the natural wonders of our continent; Volcano por el Mundo (Earthflight), a partnership with Google Earth that will deliver views of our landscape through the eyes of birds; and Batalia de Ingenios, Discovery en Espanol's first-ever reality game show.
Coming off a record-breaking year of double digit growth, Discovery Familia is also introducing a number of exciting programs and series, including Sexy y Saludable (Eat Yourself Sexy), which follows women through their transformation from saggy and stressed out to sexy and stunning, and a new Spanish version of 10 Years Younger called 10 anos Menos, specially created for the Hispanic viewing audience.
Discovery U.S. Hispanic includes the Discovery en Espanol and Discovery Familia networks. Discovery en Espanol, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first U.S. Hispanic pay-TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Espanol is the second-highest rated Hispanic pay-TV channel in prime time, distributed on 100 percent of U.S. Hispanic digital tiers nationwide. Discovery Familia is the first U.S. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool-age children.
Most Popular Stories
- SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
- Social Media Initiatives Should Follow Customers' Lead
- Apple CEO: Offshore Units Not a 'Tax Gimmick'
- U.S. Senate Accuses Apple of Large-scale Tax Avoidance
- UTEP Water Recycling Project Wins Venture Titles
- Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
- Bieber Booed at Billboard Awards
- Crude Oil Up, Gasoline Down
- Austin Startup Compare Metrics Raises $3.5 Million for Expansion
- Why So Many Top 'Car Guys' Are Actually Women