Univision Communications Inc. unveiled its 2012-2013 programming lineup and
several new content initiatives that give
marketers an even broader and more effective toolkit to reach the
growing, engaged and empowered U.S. Hispanic community anywhere at any
time, according to a news release.
Headlined by the launch of the UVideos Digital Network, a new video
platform that will serve all video content from Univision's portfolio of
television networks, Univision's Upfront presentation will highlight how
the power of its brand, strength of its programming, exclusive
partnership with Televisa, continued ratings momentum and
loyalty of its audience come together to enable Univision to deliver
value and engagement to its audiences and advertising partners.
In addition to a programming lineup of more than a dozen new
primetime programs available across Univision's television networks,
including blockbuster telenovela titles and Hispanic America's most
popular reality and entertainment programs, the digital initiatives
being announced at Univision's Upfront presentation include:
UVideos Digital Network -- Where viewers can interact with the
best in Hispanic programming, including all of their favorite current
shows from Univision's portfolio of television networks. UVideos
includes thousands of hours of on-demand content. It will be broadly
accessible via multiple devices and platforms for a multiscreen
experience, including game consoles, smartphones, tablets and
Internet-enabled TVs. UVideos allows viewers to watch, discuss and
share content across any device and will be fully optimized for both
English- and Spanish-speaking audiences. It will also feature second
screen companion experiences such as TV check-ins, social streams,
alerts, and bonus content for viewers to connect with each other and
with Univision talent. Currently in beta, UVideos will launch this
summer.
Distribution and Discovery -- Univision continues to expand
distribution and discovery across its platforms through partnerships
with Dish, AT&T, Hulu, YouTube, Fanhattan, iOS and Android to further
drive reach and discovery of its popular content. UVideos allows
viewers to enjoy entire series of episodes across several devices
anytime, anywhere.
Broadband Channels -- Univision is joining forces with a number
of strategic partners to launch new, genre-specific broadband channels
that speak to the passions of our diverse audience.
Webnovelas -- This season Univision will deliver three new
webnovelas building on the success of "Vidas Cruzadas" and "No Me
Hallo." For the first time in the digital space, Televisa will produce
a webnovela targeted at U.S. Hispanics to begin production later this
fall. Univision Studios is also working with crossover television and
motion picture sensation Kate del Castillo who will star in a new
webnovela this season, following her successful leading role in "Vidas
Cruzadas" (Crossed Loves), All three webnovelas will be produced
exclusively for Univison.com.
Falco commented, "As Univision celebrates its 50th anniversary,
marketers are facing the stark reality of a rapidly evolving media
landscape and consumer base that looks nothing like it did in years
past," said Randy Falco, Univision president and CEO. "Today, at least 20 percent of marketers' target market is
Hispanic, so what was once considered a niche is now an undeniable,
mainstream growth opportunity. Over 50 years, one thing has remained the
same -- Latinos live here, at Univision. Our brand equity is paramount
among Hispanic Americans and our 73 percent market share in
Spanish-language television is unmatched. The time is now for marketers
to connect with the young, engaged, ready-to-interact Hispanic consumer
through Univision's content across traditional, digital and social
platforms."
"Our investment in the absolute best digital content and
broad, innovative distribution partnerships is a testament to Hispanic
Americans' incredible level of engagement with Univision on all possible
platforms and their hunger for more,"
said Univision Networks President Cesar
Conde. "Today we are giving them more."
"Our audience is in the sweet spot of consumerism that clients must
target to create sustainable growth in the years to come," said David Lawenda, president of advertising sales and marketing. "Plus, our millennial-heavy
audience is a full generation younger than the audiences of the Big
Four networks."
The Univision Network ranks as one of the top five networks
in the U.S., out-delivering one or more of the top English-language
networks -- NBC, ABC, CBS and Fox -- nearly every night among aAdults 18-34 in the current 2011/2012 season.
Galavision, which has been at the top of Spanish-language cable for
eight seasons, continues to expand its leadership margins in
key day-parts and demographics. Univision, TeleFutura and Galavision
together have 73 percent market share among the Adult 18-49
Spanish-language TV audience in primetime, according to the release.
