Montgomery, Ala.'s Hyundai plant helped drive an overall boom in nationwide auto
sales during a March push that saw Hyundai Motor America shatter its monthly
sales record.
The company sold a record 69,728 automobiles during the month, a 13
percent rise over the record total from March 2011.
Sonata sales rose 6 percent year-over-year, and Elantra sales rose 8
percent. Both cars are produced in Montgomery.
"When you look at Sonatas alone, we're the sole provider in the U.S.
market," Robert Burns of Hyundai Motor Manufacturing Alabama said. "And we're
a critical part of the Elantra supply chain. We succeed when they succeed."
The company's overall retail sales through dealerships rose 33 percent
over last March.
Montgomery workers produced 16,892 Sonatas in March, down from 18,468 in
February. But Montgomery's production of Elantras rose by more than 1,000 in
the same month.
"We're shifting production to be able to meet demand, because Elantra
demand is pretty strong," Burns said. "We had built up a little inventory on
Sonata during the first couple months of the year."
"March was the best month in Hyundai's history and capped the best first
quarter we've ever recorded," Dave Zuchowski, Hyundai Motor America's
executive vice president of national sales, said in a release. "Improving
vehicle availability, particularly among our most fuel-efficient vehicles,
Sonata, Elantra, Accent and Veloster, has fueled this record growth."
Hyundai wasn't alone in March growth.
With gas prices near $4 a gallon, smaller cars such as the Ford Focus,
Nissan Versa and Fiat 500 flew off dealer lots in March and gave the U.S. auto
industry its best monthly sales in almost five years.
Sales of Ford's F-Series pickup -- the best-selling vehicle in the U.S.
-- were up 9 percent, while sales of Chrysler's Ram brand rose 18 percent.
Small SUVs like the Jeep Grand Cherokee saw big gains, too.
Americans bought 1.4 million cars and trucks in March, up 13 percent from
the same month a year ago. Edmunds.com said it was the most vehicles sold
since August 2007.
If sales stayed at March's pace all year, annual sales would reach 14.4
million, according to Autodata Corp. That's a faster pace than predicted just
two months ago and builds on the strong performance seen in January and
February.
The Associated Press contributed to this story.
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News Column
Hyundai Sets US Sales Record
April 5, 2012
Brad Harper
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Source: (c) 2012 the Montgomery Advertiser (Montgomery, Ala.)
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