Goya Foods has launched a new line of Fiesta Baked Beans in a variety of flavors.
With headquarters in Secaucus, New Jersey, Goya Foods is one of the world's largest Hispanic-owned food company. It's new flavors of baked beans are original, jalapeño, vegetarian and chipotle.
"We developed Goya Fiesta Baked Beans because nobody knows beans better than Goya and there is a market for Latin-infused flavors," said Joseph Perez, senior vice president of Goya Foods, in a press release. "According to studies, we found that over half of American households consume baked beans including African-Americans, General Market and Hispanics. Our products have generated a mass appeal among all nationalities that are looking for authentic, high-quality and affordable products."
Goya was founded in 1936 by Prudencio Unanue Ortiz (1886–1976) from Valle de Mena, Spain who emigrated to Puerto Rico. Ortiz purchased the name of a Moroccan sardine company named "Goya," which initially set up in the Financial District of Manhattan, importing Spanish foods like olives and olive oil.
Goya Foods currently produces more than 2,200 unique products.
The food company's new Fiesta baked beans are:
Original: Goya's creamy Navy Beans are mixed with savory pork, onions, mustard and spices, then baked with sweet molasses and brown sugar.
Vegetarian: Goya's tender Navy Beans are baked in a hearty, sweet-and-savory tomato sauce with brown sugar, garlic and spices.
Jalapeño: Goya's Black Beans in a mild jalapeño sauce blended with sweet red bell peppers, tender corn, oregano, and other Latin spices.
Chipotle: Goya's Red Kidney Beans in a savory tomato sauce with spicy chipotle peppers and sweet brown sugar.
Most Popular Stories
- SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
- Social Media Initiatives Should Follow Customers' Lead
- Apple CEO: Offshore Units Not a 'Tax Gimmick'
- U.S. Senate Accuses Apple of Large-scale Tax Avoidance
- UTEP Water Recycling Project Wins Venture Titles
- Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
- Bieber Booed at Billboard Awards
- Crude Oil Up, Gasoline Down
- Austin Startup Compare Metrics Raises $3.5 Million for Expansion
- Why So Many Top 'Car Guys' Are Actually Women