On the heels of reigning as the No. 1 Hispanic cable network in prime time
among adults 18-49, according to Nielsen, mun2 unveiled its 2012-2013
programming lineup today.
The network will premiere "Jenni Rivera
Presents: The Chiquis Project" -- one of generation YLA's (Young Latino
American, 18-34) most vibrant personalities, whose adventurous life is
constantly evolving in a uniquely American way, according to a news release.
The network also
announced the Larry Hernandez project "Larrymania," a docu-reality series showing the aspirational and
inspirational personality behind the Regional Mexican superstar, and "DUB Latino," a magazine show focusing on the car-culture passion and
celebrity lifestyles of Latino entertainers.
"Mun2 has had its best ratings and revenue year ever in 2011, and this
season we are on track to have our best season ever with double-digit
growth in prime time among total persons and adults 18-34 viewers," said
Diana Mogollon, general manager, mun2.
"At the core of mun2's success is
our generation YLA audience -- one of the most sought-after influencer
groups. We reflect and represent the new face of culture, language and
lifestyle of the fastest growing audiences in entertainment and the U.S.
-- Hispanic adults -- with a uniquely American approach," she added.
The
network will also have the U.S. premiere of the telenovela "Ojo Por
Ojo," which puts an accent mark on a very modern and urban Romeo and
Juliet-themed storyline.
"Mun2 continues to provide our U.S. Latino audience relevant
content regardless of language," Flavio Morales, senior vice president, programming and production, said. He added that "our 2012 programming lineup is a snapshot of the dynamic
Latino experience today."
