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What Corporate America Is Reading

April 12, 2012

800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for March 2012, plus descriptions of the Top 10.

1. "The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" by Brian Solis; John Wiley & Sons, 304 pages ($24.95)

2. "Uncommon Service: How to Win by Putting Customers at the Core of Your Business" by Frances Frei and Anne Morriss; Harvard Business Press, 272 pages ($29.95)

3. "Stewardship: Lessons Learned from the Lost Culture of Wall Street" by John Taft; John Wiley & Sons, 218 pages ($27.95)

4. "Advantage: Why Organizational Health Trumps Everything Else in Business" by Patrick Lencioni; Jossey-Bass, 240 pages ($27.95)

5. "Instant Survivor: Right Ways to Respond When Things Go Wrong" by Jim Moorhead; Greenleaf Book Group, 208 pages ($19.95)

6. "Never Eat Alone: And Other Secrets to Success, One Relationship at a Time" by Keith Ferrazzi and Tahl Raz; Crown Business, 309 pages ($26)

7. "Macrowikinomics: Rebooting Business and the World" by Don Tapscott and Anthony D. Williams; Portfolio, 432 pages ($27.95)

8. "Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni; Jossey-Bass, 229 pages ($24.95)

9. "New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production" by Vinnie Mirchandani; John Wiley & Sons, 378 pages ($49.95)

10. "Taking People with You: The Only Way to Make Big Things Happen" by David Novak; Portfolio, 256 pages ($25.95)

11. "Strengths Finder 2.0" by Tom Rath; Gallup Press, 175 pages ($22.95)

12. "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies" by Jim Stengel; Crown, 336 pages ($27.50)

13. "From Values to Action: The Four Principles of Values-Based Leadership" by Harry M. Jansen Kraemer; Jossey-Bass, 224 pages ($27.95)

14. "Great Workplace: How to Build It, How to Keep It, and Why It Matters" by Michael Burchell and Jennifer Robin; Jossey-Bass, 272 pages ($27.95)

15. "The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation" by Frans Johansson; Harvard Business Press, 207 pages ($16)

16. "The Big Switch: Rewiring the World, from Edison to Google" by Nicholas Carr; W.W. Norton & Company, 304 pages ($16.95)

17. "How to Market to People Not Like You: 'Know It or Blow It' Rules for Reaching Diverse Customers" by Kelly McDonald; John Wiley & Sons, 218 pages ($24.95)

18. "Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business" by Jason Ryan Dorsey; John Wiley & Sons, 240 pages ($24.95)

19. "How We Lead Matters: Reflections on a Life of Leadership" by Marilyn Carlson Nelson; McGraw-Hill, 144 pages ($19.95)

20. "Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results" by Lee J. Colan; McGraw-Hill, 204 pages ($24.95)

21. "I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad" by Jeanne Bliss; Portfolio, 224 pages ($22.95)

22. "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" by Brian Halligan and Dharmesh Shah; John Wiley & Sons, 256 pages ($24.95)

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