LAS VEGAS, NV -- (Marketwire) -- 04/12/12 -- NAB Expo -- Conax, a leading global provider of solutions for protecting multi-device digital content, today announced that Rohit Mehra will take the strategic role of heading both sales and business development for Conax in the Americas. In an initiative to capitalize on and capture a sizeable share of the emerging Latin America and advanced pay-tv markets of North America, the content security solutions provider has created the new position to synchronize shared interests between its markets and drive growth of the Conax brand in the Americas.
Previously Vice President, Conax North America, Mr. Mehra will now partner closely with Conax' Latin America daughter company to create a unified presence in the Americas, including strong relations to product development and other key functions and expertise provided by Conax' global organization. Conax has recently revamped its Brazil-based Latin America team including introduction of Mr. Tryggve Arveschoug to manage its portfolio key accounts -- prominent pay-tv operators in the region. Mr. Arveschoug brings considerable industry experience. The two leaders will work closely with the rest of the Americas' team to drive Conax' position as a security partner for the future.
-"A more cohesive approach to our regional subsidiaries capitalizing on the expertise and support of Conax' global organization has become a priority. In a move to strengthen Conax' strategy for the America, we are pleased to announce that Mr. Rohit Mehra has been appointed Vice President Americas, confirmed Erik Tordhol, EVP Sales & Marketing Conax."
-"The new position will drive development of a strong, motivated team and bring in new and dynamic talent to provide support in the region, continues Tordhol. Since joining Conax in North America, Rohit has developed key partnerships, increased brand recognition and has procured Conax' largest customer in North America, Cablemás, Mexico."
Latin America is a key focus area for the Conax long term strategy. The company is strongly committed to continued development in the region together with its valued customers and partners.
"I am looking forward to championing a significant portion of Conax' future revenues, by becoming better acquainted with Conax' customers and their needs, as well forging strategic partnerships to fuel customers future growth, said Mr. Rohit Mehra. Conax has made significant progress through strategic partnerships with solution innovators and forward-thinking companies in the Americas. We will feature one of the latest combined solutions at the upcoming NAB Expo in Las Vegas, where many key customers and partners, as well as prospects will be present."
Stay tuned for more from Conax at the NAB Show on Twitter@conaxas!
About Conax (www.conax.com)
Conax provides the future-oriented security solutions and expertise that empower multi-screen digital TV content providers around the globe to deliver premium content over the combined Over-The-Top scenario of broadcast, broadband and connected devices securely and eliminate potential revenue threats. Conax Contego portfolio of solution furnish content providers, cable, satellite, IP, mobile and terrestrial operators with solutions that offer a competitive advantage - reduced hardware costs, easy deployment and upgrade. Conax flagship, Conax Contego, bundles 25 years of pioneering experience into one unique solution to guide operators in navigating and realizing new business models. Through its benchmark policy for security-evaluated client devices and strategic partner network, Conax technology secures content for operators representing 125 million pay TV consumers in 80 countries around the globe.
ISO 9001 & 27001 certified, Conax is headquartered in Oslo, Norway, and represented in Russia, Germany, Brazil, USA, Canada, Mexico, Indonesia, Philippines, Thailand, China, Singapore, with 24/7 Global Support operations in India. Conax is part of Telenor Group who has operations in 11 markets, 33.000 employees, 125 million mobile subscriptions and is among the world's largest mobile operators. Corporate responsibility. Follow Conax on Twitter
Conax press contact
Head of Public Relations
Phone: +47 41 45 80 43
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Phone: +47 91 55 96 07
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