News Column

Discovery en Español Scores Big in Ratings

April 10, 2012

Staff--HispanicBusiness

Discovery en Español

Launched in 1998 and owned by Discovery Communications Inc., Discovery en Espaņol scored high ratings, posting its best quarter on record in prime time (7-11 p.m.) among households and people ages 18-49, 18-34 and 25-54, according to HispanicAd.com.

Discovery en Espaņol is the Spanish-language version of the Discovery Channel. It is operated by Discovery Networks International's Latin America division in Miami, Florida.

Its sister channels include TLC, Discovery Kids, Animal Planet and Velocity.

Discovery en Espaņol offers Spanish-speaking audiences of all ages, in the United State of America, the very best in nonfiction entertainment including nature, science and technology, history and world exploration.

Discovery en Espaņol's aims is to educate, inform and entertain viewers with quality programming designed to help them explore their world and satisfy their natural curiosity.

One of its newer shows is "I Didn't Know I Was Pregnant," which also been shown on the Oprah Winfrey Network. Each episode features two or more women who were unaware that they were pregnant until they went into labor.

For other programs, visit www.tudiscovery.com.

Discovery en Espanol also captured the No. 1 ranking at 10 p.m. and 11 p.m. in people ages 18 to 34, 18 to 49, and 25 to 54. And it held the overall No. 2 position in prime time (Monday-Sunday) for three consecutive years among people of the same age ranges.



Source: HispanicBusiness.com (c) 2012. All rights reserved.


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