Louis Armstrong's What a Wonderful World backing the latest Thomas Cook advertising campaign has seen the heavily indebted tour operator report the first upturn in U.K. bookings for many months.
Brits are returning to Tunisia for the first time since the Arab Spring with bookings for sunshine holidays next winter up markedly. Greece remains as popular as ever except among Germans, who continue to boycott the country as a holiday destination.
Summer 2012 bookings in the U.K. are now only 2 percent down on last year while for winter 2012-13 they are down 9 percent, which the company said was in line with its plans to cut capacity. A major upgrade to the firm's website has seen a 19 percent increase in package tour bookings in the UK in the past four weeks.
Chief executive Sam Weihagen said: "We have seen an improvement in UK booking trends, helped by our recently launched advertising campaign."
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