Lamborghini is working on plans for a third model
segment that could be more suitable for the man in the street than
the superpower Gallardo and Aventador cars, according to a report in
Germany's Sueddeutsche Zeitung newspaper.
Lamborghini CEO Stephan Winkelmann was quoted as saying that "our
objective is to boost sales in the coming years to 5,000 cars a year
with a third model line-up."
The Italian carmaker, which was bought by Audi in 1998, was badly
hit by the 2009 financial crisis and is currently producing only
1,600 vehicles annually with prices starting at around 250,000 euros
(347,000 dollars) for the super cars.
The VW concern, to which Audi belongs, has given the directive
that it wants all its subsidiaries to be profitable.
Winkelmann said that a third model-line could be a four-door, like
a Sports Utility Vehicle (SUV), "but what is important to me: It must
always be recognisable as a Lamborghini."
A Lamborghini SUV could be built on the platform already used by
the Audi Q7 or the Porsche Cayenne, saving significantly on
production costs, according to the report.
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Lamborghini Working on 3rd Model Segment
March 29, 2012
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Source: Copyright 2012 dpa Deutsche Presse-Agentur GmbH
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