News Column

SiriusXM To Carry Inspirational Spanish-language Talk Channel

March 27, 2012

Staff -- HispanicBusiness Inc.

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WorldBand Media (WBM) announced the launch of ˇInspírate!, an inspirational Spanish-language talk channel on SiriusXM channel 145. ˇInspírate! offers U.S. Hispanics compelling news, talk and advice for a fuller, more meaningful life, according to a company release.

"It's a name that says it all: ˇInspírate! -- Be Inspired!" said Carey Davis, veteran radio broadcaster and chief operating officer of Hispanic services for WorldBand Media.

The ˇInspírate! channel features AARP's "VIVA Su Segunda Juventud," targeting dynamic Hispanic market. The channel will also offer live coverage of Pope Benedict XVI's anticipated visit to Cuba.

"ˇInspírate! provides radio with meaning," Davis added. "We are excited to have partnered with leading Hispanic content providers, shows, and personalities to ensure the delivery of content with real meaning to the largest and fastest-growing minority group in the United States today."

As part of its original programming line-up, ˇInspírate! offers SiriusXM listeners VIVA Su Segunda Juventud, hosted by Gabriela Zabalúa-Goddard and Jose Lopez Zamorano, two nationally recognized journalists with AARP. The daily show provides information on health, finance and consumer issues from Hispanic experts, authors and celebrities.

In addition, Viva Su Segunda Juventud offers daily lifestyle and inspirational segments from Lorraine Cortes-Vazquez, AARP's executive vice president of multicultural markets.

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"This exciting collaboration gives AARP a new and robust vehicle through which we can deliver trusted and culturally relevant information to the Latino community," said Cortes-Vazquez. "We look forward to connecting with a broader Hispanic audience."

Portada, which also airs on SiriusXM's ˇInspírate! channel 145, features veteran radio host Luis Miranda interviewing journalists, elected officials and Latino activists. Produced by Diego Olive, the daily radio show will have reporters from ImpreMedia, the Spanish-language publisher, focusing on the stories behind the headlines in the morning's papers.

The channel will also offer live coverage of Pope Benedict XVI's hugely anticipated visit to Cuba -- including coverage of the pope's mass and sermon from Plaza de la Revolucion in Habana on March 28 -- with commentary from Padre Walter.

"We are extremely proud that WorldBand Media was picked by SiriusXM and ... excited to launch our Spanish-language inspirational channel on satellite radio," said CEO Prabha Selvadurai. "Our target audience is upwardly mobile and much sought-after by advertisers. With compelling content like this, we have a winning formula."

WorldBand Media's vision is to deliver compelling media content to under-served audiences across North America over all platforms, according to the release. The company operates 12 radio stations across six states, reaching out to over 3.5 million South Asians under the banner of HumDesi Radio.

AARP is a nonprofit, nonpartisan organization that advocates on behalf of people over 50.

Sirius XM Radio (Nasdaq: SIRI) broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to more than 21 million subscribers.



Source: HispanicBusiness.com (c) 2012. All rights reserved.


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