United Airlines and the National Association of Hispanic Publications (NAHP) today announced the renewal of their partnership. United Airlines will be the official airline of the 2012 NAHP Convention and Business Expo in San Diego in October.
This is the seventh year that the NAHP has had this partnership, said NAHP Executive Director Amy L. Hinojosa. The partnership originated with Continental Airlines and has continued with United, she added.
"The partnership with United allows NAHP, in a very tangible sense, to fulfill its mission 'to further the excellence, recognition and usage of Hispanic publications by providing access to professional development opportunities to better serve and empower our Hispanic communities,'" Hinojosa told HispanicBusiness. "NAHP is very proud of this association with United and thankful that they are truly engaged in helping members of the Hispanic print community pursue professional development through NAHP, and ultimately providing communities with access to quality information."
Millie Uriarte, United Airline's director for Latin and Caribbean sales, said the company's sponsorship will allow NAHP member publications to attend the useful and timely workshops at the organization's annual convention.
"United is proud to continue its support of the Hispanic print industry and the NAHP, which provides professional development opportunities to its members so they can better serve Hispanic communities around the country," she said.
"The NAHP Annual Convention and Business Expo provides an interactive experience for all segments of the professional publishing industry to connect, network and build positive relationships to better serve the Hispanic readership nationwide," said Hinojosa. "The event gathers industry, business and government leaders from the United States and Mexico to participate in educational forums that explore best practices, research findings, advertising innovations, online strategies, business development and ways to integrate new and social media."
Expect cutting-edge workshops and lectures for both publishing veterans and newcomers serving a "rapidly growing Hispanic audience," she added.
The 2011 NAHP convention, held in Las Vegas, featured Arturo Sarukhan, Mexico's ambassador to the U.S.; former U.S. Surgeon General Antonia Novello; noted author Juana Bordas; and actor Edward James Olmos. Approximately 250 professionals in the Hispanic print industry attended in 2011.
"The continuation of this long-standing partnership underscores United's commitment not only to NAHP, but to the Hispanic community that relies on the trusted information provided by Hispanic print outlets," Zeke Montes, NAHP board president, said in a statement. "We are proud to work with a company that truly values our industry and our culture."
The NAHP is a nonpartisan trade advocacy organization representing leading Spanish-language publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of more than 23 million. NAHP was founded in 1982 to promote Spanish-language publications.
