Zynga Inc, the maker of popular social games such as Farmville, Words with Friends and Cityville announced its own games website Thursday as it seeks to cut its dependence on Facebook.
Currently, 96 per cent of Zynga's revenue is provided by the world's most popular social networking site. But since it went public last year, the games company has found that investors are unimpressed with its reliance on Facebook.
Currently the only other place users can play the company's games are on Google's relatively little-used social network Google+.
That will change some time later this month when the company's own website Zynga.com will allow actual game play rather than just directing users to Facebook.
The games will be available in 16 languages, and third-party developers will be allowed to post their games on the site.
"We built Zynga.com to give our players more ways to connect with each other and play great social games whether built by Zynga or other talented developers," said Mark Pincus, the company's founder and chief executive. "Together with our platform partners, we look forward to bringing more play to the world on our platform." >
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