Tr3s: MTV, Musica y Mas premieres the newly acquired Mexican novela Bienvenida Realidad as part of its prime-time lineup. The young-adult novela casts a multigenerational ensemble of high school seniors, teachers and parents, who journey through the pressures and intolerances of adolescence including bullying, homosexuality, drugs, pregnancy and STDs.
The Spanish-language import drew in an astounding 10 million viewers in Mexico on the nationally syndicated Cadena Tres before heading to the U.S.
Bienvenida Realidad premieres Monday thru Friday at 8 p.m. (EST) starting March 19 on Tr3s.
"Bienvenida Realidad's phenomenal success in Latin America will definitely translate with U.S. Hispanic audiences thanks to its raw and rebellious nature," said Charlie Singer, SVP of Content and Creative for Tr3s. "We're thrilled to bring this innovative and authentic series to our viewers on Tr3s."
Set in a conventional prep school in a popular neighborhood, the novela depicts a raw mosaic of high-school students and their relationships with their dysfunctional families and troubled professors. The novela's defiant cast of diverse social classes includes cliques of actors, musicians, jocks and geeks made up of Dario, Mariana, Santiago and Lucia, who face rejection from their peers.
Bienvenida Realidad is a property of Cadena Tres, Argos Communications and Sony Pictures Television in Mexico. The novela nabbed 10 million viewers and scored top ratings across all demos in Mexico, surpassing teen shows such as Gilmore Girls in the Spanish-speaking region. The new acquisition includes 120 episodes, starting in March 2012 through September 2012.
Most Popular Stories
- SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
- Social Media Initiatives Should Follow Customers' Lead
- Apple CEO: Offshore Units Not a 'Tax Gimmick'
- U.S. Senate Accuses Apple of Large-scale Tax Avoidance
- UTEP Water Recycling Project Wins Venture Titles
- Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
- Bieber Booed at Billboard Awards
- Crude Oil Up, Gasoline Down
- Austin Startup Compare Metrics Raises $3.5 Million for Expansion
- Why So Many Top 'Car Guys' Are Actually Women