News Column

Fill Your Basket With Krispy Kreme's New HOP Movie-inspired Doughnuts

March 14, 2012
Krispy Kreme Hop doughnuts

Krispy Kreme is introducing two delicious, new egg-shaped treats to celebrate the Blu-ray and DVD release of Universal Pictures' Easter-themed family comedy HOP, from the creators of Despicable Me. The new Sprinkled Chocolate Iced Egg with KREME Filling and Drizzled Iced Egg with Chocolate KREME Filling Doughnuts are available now through April 8 at participating Krispy Kreme U.S. and Canada locations.

"We've captured the delightfulness of this hilarious hit family comedy in two great-tasting, egg-shaped treats," explains Ron Rupocinski, Krispy Kreme corporate chef. "They're a fun and colorful way for your family to celebrate the arrival of spring and the Blu-ray and DVD release of HOP."

The Hunt Is Over! Fill your baskets with these two new tasty treats at participating Krispy Kreme shops and participating Walmart locations:

-- Sprinkled Chocolate Iced Egg with KREME Filling- A chocolate iced, egg-shaped doughnut featuring spring-themed sprinkles and KREME filling.

-- Drizzled Iced Egg with Chocolate KREME Filling- An egg-shaped doughnut topped with orange icing and drizzled with blue and green icing.

"We are thrilled to bring the excitement and anticipation surrounding the upcoming Blu-ray(TM) and DVD event release of HOP to our fans," says Dwayne Chambers, chief marketing officer for Krispy Kreme.

"We are continually seeking ways to bring new and innovative products and partnerships to our retail and wholesale consumers. Partnering with Universal Studios Home Entertainment gives us the perfect opportunity to share the joy that is Krispy Kreme and the fun and humor of HOP with Krispy Kreme fans of all ages."

Krispy Kreme Sprinkled Chocolate Iced Egg with KREME Filling Doughnuts are also available in assorted six-count boxes on Krispy Kreme displays at participating WalMart locations, March 23-April 8.

Look for HOP on Blu-ray and DVD on March 23, 2012 at participating retailers. Visit www.hopmovie.com for more information. *HOP Blu-ray and DVDs are not available for purchase at Krispy Kreme locations.

Connect with Krispy Kreme at krispykreme.com, KrispyKreme.com/HotLightApp, Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.



Source: Copyright PRNewswire 2012


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