As if the pit bull breed didn't have enough of a bad reputation, one of the largest fast food chains in the world--McDonald's--has given the animal another insult.
In a recent McDonald's ad played on the radio, the golden arches asked foodies what was more dangerous...eating a Chicken McBite or petting a stray pit bull, or shaving your head, or naming your son Sue or giving friends your Facebook password?
Animal lovers, pit bull owners and their supporters have fought back and McDonald's has apologized and pulled an ad, according to the Detroit News.
The radio ad for Chicken McBites only ran for a few days in the Kansas City area before the complaints started. The campaign against the ad circulated on social media sites, and the apology was delivered the same way, reports DetroitNews.com.
(The McDonald's ad can be listened to by scrolling down)
"The ad was insensitive in its mention of pit bulls. We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. We'll do a better job next time. It's never our intent to offend anyone with how we communicate news about McDonald's," Ashlee Yingling, spokesman for McDonald's Corp., said Monday, quoting from the apology, according to The Associated Press.
According to a Washington Post article, ilovedogs.com Laura Goldman, senior social media writer for ilovedogs.com, was one of the first to post about the ad.
Goldman wrote about the Facebook Page Pit Bulls Against McDonald's that was created in light of the ad, and today it has more than 11,000 "likes."
Related Story: "McDonald's 'Pink Slime' No Longer Used"
The Facebook page is gaining traction and has presented a number of news articles regarding the McDonald's ad, as well as taking this opportunity to address a Burger King commercial that also paints pit bulls in a negative light.
Listen to the McDonald's ad below:
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