News Column

Clint Eastwood's Super Bowl Ad Too Political? What About the Skechers Bulldog or Audi Vampires?

Feb. 8, 2012

Julie Hinds

The Chrysler Super Bowl ad with Clint Eastwood has been obsessively parsed for political meaning by pundits, despite the star's and the company's denials of a hidden intent -- or any "Dark Knight Rises" spoilers.

How naive of them to say that. You think Super Bowl ads are just about cars, running shoes, snack foods and beer? They usually have a secret partisan message designed to influence voters, especially during presidential election years.

Here's a look at some other politically-laden commercials of the Super Bowl that have gone unexamined -- until now, that is.

Doritos slingshot baby: When a young boy taunts a baby with his tasty Doritos, a grandmotherly woman slingshots the infant over via a bouncy baby seat to grab the entire bag. This blatant attack on capitalism argues for a redistribution of wealth.

Mr. Quiggly for Skechers: A burly French bulldog triumphs over sleek, handsome greyhounds at dog racing. Read between the lines and it's a metaphor for Newt Gingrich's rough-and-tumble campaign to defeat the sleek, handsome Mitt Romney.

Camaro graduate: A young man goes wild with joy when he assumes a car is his graduation gift, not the mini-fridge that his parents are giving him. It's undoubtedly a slam at the so-called entitlement mentality.

Audi vampires: A group of "Twilight"-ish young vampires party around a campfire until daylight-strength LED headlights destroy them. This is a pro-green attempt to illustrate how energy-efficient lighting protects the world from resource-draining options.

Hyundai as CPR: When his boss collapses from an apparent heart attack, an employee throws his vehicle into reverse several times to successfully revive him. The undertone seems to be that without President Obama's health care reforms, you can rely more on your own ingenuity than a beleaguered, broken medical system.

Volkswagen overweight dog: A pooch too fat to squeeze through a doggie door goes on an exercise regimen to slim down. The conservative slant is self-evident in this message about individual responsibility for weight issues instead of government bans on sodas or junk food.

Jerry Seinfeld for Acura: The sitcom star's attempt to bribe an ordinary man who's bought the car he wants seems like a silly celebrity romp. But the subtext is the gap between the salaries of the middle class and the nation's elite. How else could Seinfeld afford to have a private zip line over Manhattan and Jay Leno a flying suit?



Source: (c) 2012 the Detroit Free Press


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