Google's online display
advertising business is growing faster than anticipated and is
expected to surpass Facebook to be the top display ad seller in the
United States in 2013, research firm eMarketer predicted on
Wednesday.
Facebook passed Yahoo to be the top display ad-selling Internet
company in the U.S. last year, and is set to continue the lead in
2012 with a revenue of about $2.58 billion U.S., according to
a new forecast by eMarketer.
Google is expected to maintain the No. 2 position in U.S. display
ad market this year with a revenue of $2.54 billion.
Google's display ad sales in the U.S. market will increase to 3.
68 billion dollars in 2013, overtaking Facebook when the social
network company's revenue grows to $3.29 billion, eMarketer
projected.
Display ad is a form of graphical advertising on the Internet
usually appearing next to web content as banners or short video
clips.
With all the online ad businesses combined, Google holds a
healthy lead, as its share of the overall U.S. online ad market is
projected to increase to 44.9 percent in 2012 from 41 percent last
year, thanks to the Internet giant's strong mobile, display and
search revenue growth.
Yahoo, which now takes a distant second place with its share
expected to slide to 7.4 percent in 2012 from 9.5 percent the
previous year, will be surpassed by Facebook in 2013 in terms of
total online ad sales in the U.S. market, eMarketer predicted.
