A new initiative from AT&T, in collaboration with sustainability-focused firm BSR, will provide easy-to-read information about the environmental features of any AT&T-branded device.
The new eco-rating system is slated to be rolled out later this year, and promises "simple, easy-to-read-and-understand labels appearing on AT&T-branded mobile devices." Categories include materials used, energy efficiency, and environmentally-responsible manufacturing.
"Increasingly, consumers are mindful of a product's impact on the environment," said Jeff Bradley, senior vice president, devices, AT&T Mobility. "Our new eco-rating system will make it easier for our customers to make more informed purchasing decisions."
"At BSR, we work hand in hand with companies looking to develop innovative business strategies to help create a more just and sustainable world," said Vijay Kanal, BSR's director, information and communications technology practice. "This eco-rating system, which we worked with AT&T to develop, should not only have broad consumer impact, it should help accelerate the integration of sustainable business practices across the entire mobile device industry."
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