HispanicBusiness

Tony Dieste, founder of the biggest U.S. Hispanic ad agency, is again leading the agency he started.

Starting today, he is chairman of Dieste, the Omnicom Group-owned shop he left more than four years ago, at the peak of his career, according to AdAge.com.

Dieste spent several years in the private-equity business, investing and working on turnarounds, especially mobile and technology companies.

Ad agency Dieste's Twitter account description states, "I'm a Hispanic advertising agency. I lead, I create, I intercept. But more importantly, I know what's going on right now. Follow me and be in the know."

Dieste, now 46, opened Dieste Harmel & Partners with Warren Harmel in 1995 with the goal of raising the bar in the U.S. Hispanic ad market. The shop won Ad Age's first Multicultural Agency of the Year award in 2002, and won again two years later, reports AdAge.com writer Laurel Wentz.

"This place was near and dear to my heart," Mr. Dieste said. His return is being announced today to Dieste staff and clients. The founder is looking forward to resuming a prominent role in the U.S. Hispanic ad industry. "I just think there's an opportunity to create change."